“It’s no secret that people are willing to pay more for a well-branded product,” says Kirsi Dahlman.
But why is that? Why isn’t good enough?
Most people might not remember what the logo looked like. But the feeling that everything went smoothly – that sticks.
A brand is built through moments, small things that work seamlessly together.
And that’s why every person involved in the process matters.
A brand is never the work of one person or one team. It’s created together.
Each small piece is part of something bigger – and when everything works, something meaningful happens:
The customer feels they’ve found exactly what they were looking for.
And when quality and pricing support that experience, the relationship stands on solid ground.
Our industrial markings, for example, are built to last – sometimes even longer than the product itself.
At Brand ID, we believe good is not enough.
Our own brand story is built on continuous improvement.
That something functional can always be made a bit better.
That every detail can be refined – every single day.
Customers come back to the places where everything just works –
and where things have been done just a bit better than they had to be.
“We help our customers be a bit better – every day.”
Don’t be invisible. It doesn’t pay off.