LIGHTS ON, says Sales Director Harri Rusanen. “Lighting and sound are becoming an increasingly important part of the store’s visual identity and spatial experience.”
Today, more attention is paid to the customer’s senses. Clear product placement and a visually appealing store environment improve comfort. A well-organized and clearly guided layout creates a pleasant visit – and that leads to higher productivity.
“Successful branding starts at the grassroots level and reflects local identity. The era of strict chain-controlled design is over. Local and national elements now coexist naturally. For example, a supermarket in a coastal town can confidently incorporate strong maritime themes into its visual concept.”
End-of-aisle displays are designed to be visually attractive and eye-catching – so seasonal products find their way into the customer’s cart. One great example comes from a grocery store in Pori, where shelf displays featured love notes inspired by the city’s brand strategy.
“Dividers, pushers, and even rolling bases in dairy fridges help keep products in order and within reach. Not all items – like tea boxes – glide to the front on their own. There’s a mechanism for that, too.”
Lightboxes, digital surfaces, and shop-in-shop solutions are trending. Retailers are making better use of their floor space, offering paid placements for brands on floors, columns, and fixed furniture.
“Our expertise lies in knowing the space, the fixtures, and how to propose the right solutions – cost-effectively and with real results for the customer. That’s what we do best.”
Our new article series gives a voice to our brand builders. There are 170 of us – and each one has a story. This is one of them.