170 people, 138 partners, 298 children, and 200 grandchildren.
Over 1,000 years of solid work experience. That’s what Brand ID is made of.
Just ask Kimmo Hautamäki, our Key Account Manager.
“Exactly. Our core expertise is knowing how to get people to notice you – and your product.”
Kimmo has been with the company for 16 years, and he sums up his personal guiding principle:
“You have to genuinely help the customer. Not every conversation should be about dollars or euros. This kind of long-term customer service pays off in the long run. Not every meeting ends in a deal, but we take small steps forward every day.”
The best results usually come when Brand ID is brought into the process early – ideally already at the product development stage.
“This way, the customer gets the most value. We can recommend new production methods and materials, speed up processes, and help avoid unnecessary work.”
Take the Smartdeck™ brand, for example – it’s been developed consistently and with clear direction.
“The raw material comes from far across the world and is refined here in Pori. We believe in what we do – and this is something we do well. Now heading into our sixth summer, it looks like we’ve earned our place. The European boatbuilding industry recognizes us, and we’re getting great inquiries.”
Our article series gives a voice to our brand builders. There are 170 of us – and each one has a story. This is one of them.