Juha Heljakka is happy – and with good reason. He’s just signed an eight-million-euro contract. But in the same breath, he adds:
“The world and markets are in turmoil. The pace of change is unusually intense. The key is how we respond to it.”
Even in challenging situations, Brand ID – to quote Juha – isn’t in trouble. Why not?
“The answer is continuous improvement. Every team at Brand ID has strong core expertise, so facing change doesn’t freeze us up. We’re able to adapt our operations and production quickly and confidently.”
This culture of continuous learning hasn’t appeared overnight – it’s the result of consistent, forward-thinking work.
“Challenges are fuel. They strengthen our capabilities and highlight the power of collaboration. Every success is rewarding – and helps us keep going.”
And this way of working directly benefits our customers.
“Our people understand the challenges of the outside world and act immediately. That’s why we can also step into the customer’s shoes and help them find the best solutions when things get tough.”
Our article series gives a voice to our brand builders. There are 170 of us – and each one has a story. This is one of them.
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