You head to work by car. You see outdoor ads. You take a taxi, a train, or a bus. You go shopping. You grab a coffee from a kiosk. You visit the doctor, pick up a package you ordered…
You’d have to go through life with your eyes covered to avoid seeing our products,” confirms Mika Pöllänen, Chief Operating Officer.
Brand ID acts kind of like a matchmaker, bringing product manufacturers and consumers happily together.
The final spark that drives a purchase decision could be the lighting in a retail space, the intriguing shape of the packaging, or the impression created by the brand identity.
Our business areas are diverse – our products are found on land, at sea, in the air, and even underground. Entertainment and leisure, heavy industry, and the fast-paced world of retail – Brand ID has a hand in all of them.
“Our smallest product is an industrial label the size of a postage stamp. The largest is a 36-foot yacht deck wrap.”
According to Mika, the most common question customers ask is, “Tell us what’s new – products, ideas, anything.” And that’s the very question that keeps Brand ID moving, sharp, and tuned in to the latest innovations. We always have something up our sleeve.
“We’re in constant dialogue with our customers so we can truly help. We experience moments of success every day – and those little wins give us a real buzz.”
Mika points out that the strongest trends today are ecological responsibility, durable solutions, and production transparency.
“We’re a solid partner in all of those areas, too.”
Our article series gives a voice to our brand builders. There are 170 of us – and each one has a story. This is one of them.